Creative

IDENTITY

Your corporate Identity is the first and defining step in creating your company's personality. To clarify this, think of how you define your own personality. It is how you look to other people, how you walk and talk, the way you treat people and the company you keep, plus a whole range of small indefinable items that make you, who you are. The effort they we all put into making the right impression should be the same as how we promote our business. Decide how you want to be portrayed and act accordingly, image really is everything and a great new logo plonked on a badly designed corporate brochure is going to do you no good at all.

BRANDING

The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised. A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name and applied to the entire corporate identity as well as to individual product and service names.