MARKETING COMMUNICATIONS
Think of advertising as a tool - one that belongs on the
toolbelt called marketing communications. Advertising is a tool that,
if used correctly, is very powerful. Advertising is great for creating
an image, for getting a consistent message out to many people at one
time, or for showing how one product differs from another. It is also
great for promoting products over widespread areas. Advertising is
uniquely able to deliver a consistent message reliably, quickly and
efficiently. It is your opportunity to tell the world about your
product.
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